Monday, August 30, 2010

Romancing the Idea


Peachy Pacquing, Managing Director of Ogilvy & Mather was one of the speakers at the recent IMMAP Summit. What I like about her talk was she reminded us to step back and not forget what marketing efforts are all about.
  1. A brand must have one essence. Devote time on it and make it breathe.

  2. An idea must be powerful and very clear on what it intends to achieve. If not set to the right medium, it won't flourish. If idea is clear, each medium can tell the story by itself. If idea is strong, it will blend naturally. If idea is powerful, it allows re-expression in a variety of channels - across discipline or "interplay".

    For me, this means more than just the business goal, an activity or campaign has to stick to its original idea and not dilute or mess it.

  3. Give people the tools, story, and material. Let them tell the story.
    I think this is also the reason why we have to work harder in building up the case for whatever campaigns we plan to launch.

    Looking at the Top 10 Emerging Influential Blogs Writing Project, the amount of effort exerted to promote is minimal. However, the idea pitch has to be very clear in order for people to evaluate whether it will be worthwhile to participate or not.

  4. Peachy shared their Ogilvy philosphy when making decisions: "What's best for the brand? What's best for the agency? What's best for yourself?"
    This made me reflect and realize that although there are challenging (even controversial) requirements at times, a marketer or salesperson has to believe in its purpose before taking it on.
Peachy's talk resonated with a TED video I watched yesterday on what physics can teach us about marketing from Google's Dan Cobley.



Dan's premise is that the bigger a brand, the harder it will be to re-position it. Therefore rather than trying to dilute the brand essence or idea, it will be best to create new ones where you can have flexibility or agility rather force the brand to adopt the idea.

Monday, August 23, 2010

September 15 Eyeball: Top 10 Emerging Influential Blogs 2010 Winner Announcement

First, many thanks to those who submitted entries to the Top 10 Emerging Influential Blogs 2010 writing project. Let us meet up on September 15, 2010 Wednesday 6 pm to 11 pm at Le Bistro Vert, Fraser Place, Valero Street, Makati City.

The sponsor for this evening event is AdInteresting. It is the twin site of Blog4Reviews catering to non-blog advertising needs of clients (mostly DigitalFilipino Club members). It will accept blogs and non-blog websites as members of the community.

Another sponsor for the evening is GeiserMaclang Marketing Communications Inc. (GMCI) who will be giving a special award. GMCI is known for their social marketing and PR strategies applied across various industries from young-niched brands to well-loved market leaders.

Program shall be as follows:
  • Dinner / cocktails
  • Observations and Lessons learned - Top 10 Emerging Influential Blogs writing project (Janette Toral)
  • Raffle Draw - 10 winners who will get US$100 each. Of course, those who can't make it are still part of the draw and can win.
  • Special Awards
  • Recognition: The Top 10 Emerging Influential Blogs 2010 - as chosen by writing project participants.
  • Raffle (we will welcome all raffle contributions), games, networking
Writing project participants are requested to confirm their attendance by posting a comment here. As slots are limited, interested guests must join the writing project in order to attend.

Non-writing project participants interested to join are requested to sign-up as a DigitalFilipino.com Club member.

The following have confirmed so far:
  1. Eysiojo23 
  2. Yapatoots
  3. Robbie Bautista
  4. Earthlingorgeous
  5. Kahitanoito
  6. Ning Buning
  7. JayL
  8. Rommel Copuyoc 
  9. Reluctant Stylista 
  10. Ericaorange 
  11. Darqueangel
  12. Fitz Villafuerte
  13. Chubbymommyme
  14. Jayson Biadog
  15. Ginger
  16. EJ
  17. Kinney
  18. Jen
  19. Jeff
  20. CosmoManila 
  21. Quimboph1
  22. Don Trivino
  23. Meikah
  24. Skysenshi
  25. Alvin  
  26. Resly George Amador 
  27. Flowell
  28. Micamyx 
  29. Mabelle 
  30. Sire
  31. Ada
  32. Wentot
  33. Leirs
  34. ShaneJohn_8984
  35. Iris Camille Mejia
  36. Montsch Acosta
I will update this post as soon as we receive confirmation.

Thank you!

Sunday, August 22, 2010

Week 12: Top 10 Emerging Influential Blogs for 2010

Here's the 12th week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs for 2010. If you haven't submitted an entry yet, head on to our writing project page on how to join. (last day on August 31, 2010)

This writing project will not be possible without the support of sponsors such as Events and Corporate VideoBudget hotel in MakatiPinoy Party FoodCopyediting ServicesPR Agency PhilippinesBudget Travel PhilippinesSend Gifts to the PhilippinesBlack Friday DealsRoomrent - units for rentSearch Profile IndexCorporate Events Organizer.

Week 12 only 
For the twelveth week, we received 3 entries that have cited at least 5 qualified blogs. They are from Eysiojo23, Kenjebz, and Cosmomanila
A total of 16 blogs were cited by the 3 entries.


http://www.wheninmanila.com got 2 mentions while the following received 1 each:
Topping the list as of week 12 are:
  1. http://www.wheninmanila.com/
  2. http://nomnomclub.com/
    http://thecreativedork.com/
  3. http://facebuko.com/
  4. http://www.project52weeks.com/
  5. http://www.thirstyblogger.com/
  6. http://fatgirlnomore.com/
    http://www.kusinamaria.com/
  7. http://foodiemanila.com/
    http://tara-na.com/
  8. http://rabsing.com/
    http://www.paolodome.co.cc/
  9. http://survivingautism.net/
  10. http://aroundthebuzzprimetime.blogspot.com/
    http://www.mommylace.com/
  11. http://www.christianhomeschooler.info/
    http://www.gandaeversomuch.com/
  12. http://no-benta.blogspot.com/
    http://sexandsensibilities.com/
    http://thebloggingadvertiser.com/
  13. http://www.avatar.ph/
    http://jay-elx.blogspot.com/
    http://manilashopaholic.com/
  14. http://www.plurkdesigns.com/
  15. http://www.getprettified.com/
    http://khantotantra.blogspot.com
    http://www.mommyrubz.com/
    http://recyclebinofamiddlechild.blogspot.com/
    http://reklamotion.blogspot.com/
    http://www.reluctantstylista.com/
    http://www.teacompletely.com/
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 13 - last weekly update for The Top 10 Emerging Influential Blogs for 2010.

Last day of entry submission, revision, and completion of writing project entries is on August 31, 2010.

If you haven't submitted an entry yet, head on to our 
 writing project page on how to join.

Sunday, August 15, 2010

Week 11: Top 10 Emerging Influential Blogs for 2010

Here's the 11th week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs for 2010. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This writing project will not be possible without the support of sponsors such as Events and Corporate VideoBudget hotel in MakatiPinoy Party FoodCopyediting ServicesPR Agency PhilippinesBudget Travel PhilippinesSend Gifts to the PhilippinesBlack Friday DealsRoomrent - units for rentSearch Profile IndexCorporate Events Organizer.

Week 11 only 
For the eleventh week, we received 10 entries that have cited at least 5 qualified blogs. They are from Leirs, Carol, Manuel Viloria, Jpmanahan, Ada, AdventurousLei, Kai Villanueva, Bethchai3j, Mrs. J, and Jaspacio.



A total of 48 blogs were cited from the 10 entries. They are:

  1. http://nomnomclub.com/
    http://www.wheninmanila.com/
  2. http://facebuko.com/
    http://fatgirlnomore.com/
  3. http://foodiemanila.com/
    http://www.kusinamaria.com/
    http://www.mommylace.com/
    http://rabsing.com/
    http://www.project52weeks.com/
    http://survivingautism.net/
    http://www.thirstyblogger.com/
  4. http://www.christianhomeschooler.info/
    http://everythingubec.blogspot.com/
    http://feelingphotographer.com/
    http://www.gadgetsandtech.net/
    http://www.gandaeversomuch.com/
    http://www.libotero.com/
    http://pigginoutsessions.blogspot.com/
    http://www.reluctantstylista.com/
    http://thecreativedork.com/
    http://topazmommy.blogspot.com/
The following got one mention each:

Topping the list as of week 11 are:
  1. http://thecreativedork.com/
    http://www.wheninmanila.com/
  2. http://nomnomclub.com/
  3. http://facebuko.com/
  4. http://fatgirlnomore.com/
    http://www.project52weeks.com/
    http://www.thirstyblogger.com/
  5. http://www.kusinamaria.com/
  6. http://foodiemanila.com/
    http://tara-na.com/
  7. http://rabsing.com/
  8. http://survivingautism.net/
  9. http://www.paolodome.co.cc/
  10. http://aroundthebuzzprimetime.blogspot.com/
    http://www.mommylace.com/
  11. http://www.christianhomeschooler.info/
  12. http://www.gandaeversomuch.com/
    http://sexandsensibilities.com/
    http://thebloggingadvertiser.com/
  13. http://www.avatar.ph/
    http://jay-elx.blogspot.com/
    http://manilashopaholic.com/
    http://no-benta.blogspot.com/
  14. http://www.plurkdesigns.com/
  15. http://www.getprettified.com/
    http://khantotantra.blogspot.com
    http://www.mommyrubz.com/
    http://recyclebinofamiddlechild.blogspot.com/
    http://reklamotion.blogspot.com/
    http://www.reluctantstylista.com/
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 12 or still included in the total The Top 10 Emerging Influential Blogs for 2010.

We still have 2 weekly updates to go.

If you haven't submitted an entry yet, head on to our 
 writing project page on how to join.

Monday, August 09, 2010

Sagittarius Mines Tampakan Project versus the Catholic Church: Will the Philippine Mining Act of 1995 or South Cotabato Provincial Environmental Code shall prevail?

I decided to tackle the Sagittarius Mines Tampakan Project issue here hoping to foster further discussion with peers in the blogosphere as my perspective is limited and therefore needing more insight. At the same time, this has not reached primetime news to allow greater discussion.

It is sad when you see elected government officials passing ordinances (South Cotabato Provincial Environmental Code) without giving any respect to existing laws (Philippine Mining Act of 1995) and to businesses that are in operation contributing to its local economy. Furthermore when they succumb to pressure of the Catholic church (in this case the diocese of Marbel) whose stand on numerous issues can be attributed as one of the causes of poverty that we have in the Philippines.

Called some bloggers from nearby areas and familiar with the political territory. From what I was told, the people are for it (including tribal councils) - believing companies like SMI and later on San Miguel Corporation (through its acquisition of Sultan Mining) will do its part to ensure the environment will remain sustainable as causing neglect will affect their reputation and projects globally. All this with the government and citizens being vigilant as well.

Their economic contribution can't be just disregarded. In 2008, SMI put in 1.2 billion in the local economy (read the Tampakan Project Sustainability Report for 2009 on additional activities done).

However the Catholic Church is its main opposition. A lot of politicians give in to the church and communities sowed with fears on what could happen with their relocation.

This issue has to be resolved according to the merits of the law. The Catholic Church, I also hope will respect the law and have some sense of humanity by giving regard to the businesses that invested in the community and livelihood of the people in the areas they are in.

Week 10: Top 10 Emerging Influential Blogs for 2010

Here's the 10th week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs for 2010. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This writing project will not be possible without the support of sponsors such as Events and Corporate VideoBudget hotel in MakatiPinoy Party FoodCopyediting ServicesPR Agency PhilippinesBudget Travel PhilippinesSend Gifts to the PhilippinesBlack Friday DealsRoomrent - units for rentSearch Profile IndexCorporate Events Organizer.


Week 10 only 
For the tenth week, we received 9 entries that have cited at least 5 qualified blogs. They are from Yapatoots, The Reluctant Stylista, Faust, Jennifer Legaspi-Aspacio, Jerome Locson, Alma Ritchel Merin, Dhina Lieva, EihdraG, and Sai Sayson.


A total of 47 blogs were cited from the 9 entries. They are:
  1. http://fatgirlnomore.com/
    http://www.kusinamaria.com/
  2. http://www.avatar.ph/
    http://www.christianhomeschooler.info/
    http://www.mommylace.com/
    http://nomnomclub.com/
    http://www.plurkdesigns.com/
    http://www.project52weeks.com/
  3. http://www.davaobloggers.net/
    http://www.facebuko.com/
    http://www.gadgetsandtech.net/
    http://www.gandaeversomuch.com/
    http://www.getprettified.com/
    http://www.mommyrubz.com/
    http://recyclebinofamiddlechild.blogspot.com/
    http://www.reluctantstylista.com/
    http://survivingautism.net/
    http://www.teacompletely.com/
    http://theblackfedorablog.com/
    http://thecreativedork.com/
    http://www.wheninmanila.com/
The following got one mention each:
Topping the list of as of week 10 are:
  1. http://thecreativedork.com/
  2. http://nomnomclub.com/
    http://www.wheninmanila.com/
  3. http://facebuko.com/
  4. http://www.project52weeks.com/
    http://tara-na.com/
    http://www.thirstyblogger.com/
  5. http://fatgirlnomore.com/
    http://www.kusinamaria.com/
  6. http://foodiemanila.com/
  7. http://rabsing.com/
    http://www.paolodome.co.cc/
  8. http://aroundthebuzzprimetime.blogspot.com/
    http://survivingautism.net/
  9. http://sexandsensibilities.com/
    http://thebloggingadvertiser.com/
  10. http://www.avatar.ph/
    http://www.christianhomeschooler.info/
    http://jay-elx.blogspot.com/
    http://www.mommylace.com/
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 11 or still included in the total The Top 10 Emerging Influential Blogs for 2010.

We still have 3 weekly updates to go.

If you haven't submitted an entry yet, head on to our 
writing project page on how to join.


Monday, August 02, 2010

Week 9: Top 10 Emerging Influential Blogs for 2010

Here's the 9th week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs for 2010. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This writing project will not be possible without the support of sponsors such as Events and Corporate Video, Budget hotel in Makati, Pinoy Party Food, Copyediting Services, PR Agency Philippines, Budget Travel Philippines, Send Gifts to the Philippines, Black Friday Deals, Roomrent - units for rent, Search Profile Index, Corporate Events Organizer.

Week 9 only 
For the ninth week, we received 9 entries that have cited at least 5 qualified blogs. They are from TechFilipino, Andrew de la Serna, Lyle Santos, Ning, Calex29, Richard Mamuyac, Trinapay, Akiro Maconotchi, and Allan @ Rich Money Habits.       

The following got one mention each:
Topping the list of as of week 9 are:
  1. http://thecreativedork.com/
  2. http://nomnomclub.com/
    http://www.wheninmanila.com/
  3. http://facebuko.com/
  4. http://tara-na.com/
    http://www.thirstyblogger.com/
  5. http://rabsing.com/
    http://www.project52weeks.com/
  6. http://foodiemanila.com/
    http://www.paolodome.co.cc/
  7. http://aroundthebuzzprimetime.blogspot.com/
    http://www.kusinamaria.com/
    http://sexandsensibilities.com/
  8. http://fatgirlnomore.com/
    http://survivingautism.net/
    http://thebloggingadvertiser.com/
  9. http://manilashopaholic.com/
    http://no-benta.blogspot.com
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 10 or still included in the total The Top 10 Emerging Influential Blogs for 2010.

We still have 4 weekly updates to go.

If you haven't submitted an entry yet, head on to our writing project page on how to join.