12 questions to ask before quitting
I just finished reading Seth Godin’s The Dip (thanks to Jam Mayer-Flores for lending me her copy). It is the kind of book that prompts you to reflect on your current situation, or when critical points arise, and what decisions or actions to make.
Seth Godin anchors on the premise that every project or endeavour that we get into starts out as exciting. Then it gets harder until it reaches a really low point. When this situation happens, there are three possible situations:
- You are in a dip. It will get better if you keep on pushing.
- Cul-de-sac or dead-end. It will not get better no matter how hard you try. It will not necessarily get any worse either. Some refer to this as status-quo.
- Cliff. You can't quit until you fall-off (e.g. smoking) and that is where everything falls apart.
You will know that you are in dip if you find the project at hand be worth doing no matter what the hardships are. However, not everyone sticks with it as a good number quits at the height of difficulty. In the process, this creates scarcity. Scarcity creates value.
If you are at a low point and contemplating whether to quit or to stick, Godin suggests 3 questions to ask yourself first:
- Am I panicking?
Best quitters are those who decide in advance when to quit rather than be carried away on the emotions in the moment. - Who am I trying to influence?
Are you trying to influence a person or a market? One person can make up his mind and changing it can be difficult or nearly impossible. However, Godin explains that a market doesn't have a single mind as each one sees differently. Progress can be achieved one step at a time. - What sort of measurable progress am I making?
It must have some sort of an impact especially if you are influencing a market. Tactics that doesn't work can be retired while trying out new ones. But your commitment in serving that market needs to be unquestioned.
Every December, a lot of my time is spent in planning out activities for 2010. Some of my past endeavours get pursued while others retired. Let me apply the questions used on page 75 of the book to further demonstrate this:
My DigitalFilipino PH-SPIN site came out as a result of a software process improvement campaign advocacy. It hasn't really fully taken off due to several factors.
- Is this a dip, cliff, or cul-de-sac?
However, I consider the situation a dip as the potential of the market is huge and very few can offer what I can.
It can also be a cul-de-sac at some point with a growing number of new competitors. - If it's a cul-de-sac, how can I change it into a dip?
Decided to be more aggressive this 2010 by coming up with an independent SoftDev Summit to assert commitment in this community.
Will be offering other soft-skills not usually taught to this segment but can be valuable in carrying a function effectively. - Is my persistence going to pay off in the long run?
Yes it will. - Am I engaged with just one person (or organization) or do my actions spill over into the entire marketplace?
We are engaged with the entire marketplace and our early efforts have also benefited this community. - When should I quit?
If my efforts alone is not enough to drive the market, then will seek possible alliances to achieve the bigger picture. - What chance does this project have to be the best in the world (or country)?
If the upcoming event is handled well, it will trigger community growth and sharing. It may also become the only community able to achieve such. (if it happens) - Who decides what best is?
The market will eventually be the one to decide. - Is doing nothing better than planning on quitting and then doing something great?
I think planning to move forward and carry it out allows you to move closer in achieving your goals rather than do nothing at all and be contented with what you have. - Are you avoiding the remarkable as a way of quitting without quitting?
Definitely not. Being remarkable must always be the goal.
I was planning of applying the questionnaire above for the Top 10 Emerging Influential Blogs writing project. However, the project is still on its early fun stages (4th year this 2010) and has not reach the dip yet. Full speed ahead!






