Thursday, June 26, 2008

Week 9: Top 10 Emerging Influential Blogs for 2008

Here's the ninth week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs in 2008. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This effort will not be possible without the support of our sponsors. One of them is www.YESpinoy.com. The company facilitates instant remittances over the Internet using a credit card and Cash remittances through trusted agents. In Hong Kong, YESpinoy accepts cash remittances at any 711 store 24 hours a day. Recipients are issued with a free SMART Money card which is used to withdraw the money at any Philippine ATM.

Week 9 only
For the ninth week, we received a total of 13 entries from Paolo, Pepsiice, Hotchiqqa, Lady Dyan, Fritz, Luz, Lainy, Jeric, Gusher, Sedna16, Forg, Munki, and Daniel Liew.

A total of 53 blogs were cited from the 13 entries (excluding the additions and revisions made by some of the earlier week entries). They are:

  1. http://blog.edarevalo.net/
  2. http://bloggista.com/
    http://mapiles.com/
  3. http://www.filipinovoices.com/
    http://julia-aquino.blogspot.com/
    http://manilafoodistas.blogspot.com/
    http://passthesauce.net/
    http://visitsagada.com/
The following blogs got one mention each:
Combined with week 1, 2, 3, 4, 5, 6, 7, and 8 entries, we now have a total of 116 writing project participants citing 260 blogs.

All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 10. This is the overall ranking of the blogs mentioned (including additions made by previous week entries), as of today:
  1. http://manilafoodistas.blogspot.com/
  2. http://visitsagada.com/
  3. http://www.filipinovoices.com/
  4. http://missingcarlo.filblogs.com/
  5. http://delfindjmontano.blogspot.com/
  6. http://marroxas2010.blogspot.com/
  7. http://www.yougottech.com/
  8. http://www.blogniinday.com/
    http://www.davaodeli.com/
  9. http://blog.edarevalo.net/
  10. http://www.kopongkopong.com/
As we are entering the last month of this writing project, we will be pushing all participants to complete their top 10 list for inclusion in the entries master list (and be included in the raffle).

We still have 5 weekly updates to go.

If you haven't submitted an entry yet, head on to our writing project page on how to join.

Sunday, June 22, 2008

Understanding perceived pain of adoption

Pip Coburn's The Change Function is an interesting book. It talked about why some technologies take off and others fail. It is a reminder for product creators, especially in the technology field, that a product or service will click if the total perceived pain of adoption (TPPA) is less compared to staying where they are today that shall be worthy of making that switch.

From personal experience, this is how TPPA works for me:
  • I will likely not buy an iPod or iTouch in the future as my current iPhone works well for me and can also save the videos / music that I want to listen to.
  • Investing in an iPad is not a consideration at the moment since its price point is almost good enough to invest in a laptop that will allow me to do more for the same price (which I don't need at the moment). 
  • I may not find myself switching to another web host in the future for my club site since the one I am using since 2003 is serving me well.
From a product or service developers' point of view, I am reminded that a product's chance of success is less than 5%. That is true for the DigitalFilipino.com Club where I was able to convert 1-3% of my contact base to actual customers. At first I thought, I must be doing really bad. But after reading this book and having a better grasp on TPPA, I've become much more of a realist. On the downside, this will make me even slower in coming up with new product or service developments.

My challenge in reading the book is its "voice". After reaching halfway, I just shut down and ended up just scanning. Pip sounded like a nag or too defensive or offensive at times that I just decided to stop reading (which is a form of listening in the case of books).



(click on image to enlarge)

However, to its credit, it presented a structure and philosophy that endearing organizations and product creators can embrace like:

  • Re-learning from failures
  • Hiring experts who observe how people are changing
  • Co-designing application with users
  • Having a devil's advocacy process
  • Be quick to make changes as necessary
These are indeed important factors for innovative product or service development.


Thursday, June 19, 2008

Week 8: Top 10 Emerging Influential Blogs for 2008

Here's the eight week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs in 2008. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This effort will not be possible without the support of our sponsors. One of them is www.YESpinoy.com. The company facilitates instant remittances over the Internet using a credit card and Cash remittances through trusted agents. In Hong Kong, YESpinoy accepts cash remittances at any 711 store 24 hours a day. Recipients are issued with a free SMART Money card which is used to withdraw the money at any Philippine ATM.

Week 8 only
For the eight week, we received a total of 13 entries from taraytitay, deej1127, Lionheart, FX, Jaypee Tanguilig, eeeek, Bluepanjeet, Ederic, ice9web, LaurenMarie, Julia, Joan Pinon, and Anitokid.

A total of 57 blogs were cited from the 13 entries (excluding the additions made by some of the earlier week entries). They are:

  1. http://manilafoodistas.blogspot.com/
    http://marroxas2010.blogspot.com/
    http://delfindjmontano.blogspot.com/
  2. http://www.filipinovoices.com/
    http://missingcarlo.filblogs.com/
  3. http://www.kopongkopong.com/
    http://blog.edarevalo.net/
    http://fitzvillafuerte.com/
    http://visitsagada.com/
    http://www.yougottech.com/
The following blogs got one mention each:
Combined with week 1, 2, 3, 4, 5, 6, and 7 entries, we now have a total of 103 writing project participants citing 229 blogs. This is the overall ranking of the blogs mentioned (including additions made by previous week entries), as of today:
  1. http://manilafoodistas.blogspot.com/
  2. http://visitsagada.com/
  3. http://www.filipinovoices.com/
    http://missingcarlo.filblogs.com/
  4. http://delfindjmontano.blogspot.com/
  5. http://www.blogniinday.com/
    http://www.davaodeli.com/
    http://marroxas2010.blogspot.com/
    http://www.yougottech.com/
  6. http://www.kopongkopong.com/
  7. http://www.gensantos.com/
    http://creativecurio.com/
    http://blog.edarevalo.net/
    http://www.pinoymountaineer.com/
    http://www.thewisdomjournal.com/
  8. http://www.skelliewag.org/
    http://workwithria.wordpress.com/
  9. http://www.blissfullydomestic.com/
    http://mapiles.com/
    http://www.prcboardexamresults.com/
    http://fitzvillafuerte.com/
    http://simplemom.net/
  10. http://mlizcochico.com/
    http://dantonremoto2010.blogspot.com/
    http://www.digitalputo.com
    http://joanjoyce.com/blog/
    http://justcreativedesign.com/
    http://www.migsmobile.net/
    http://www.pacute.com/
    http://www.techykid.com/
    http://rosegardenrambler.blogspot.com/
    http://evilwoobie.com/
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 9 or still included in the total The Top 10 Emerging Influential Blogs in 2008.

We still have 5 weekly updates to go.

If you haven't submitted an entry yet, head on to our writing project page on how to join.

Thursday, June 12, 2008

Week 7: Top 10 Emerging Influential Blogs for 2008

Here's the seventh week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs in 2008. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This effort will not be possible without the support of our sponsors. One of them is www.YESpinoy.com. The company facilitates instant remittances over the Internet using a credit card and Cash remittances through trusted agents. In Hong Kong, YESpinoy accepts cash remittances at any 711 store 24 hours a day. Recipients are issued with a free SMART Money card which is used to withdraw the money at any Philippine ATM.

Week 7 only
For the seventh week, we received a total of 7 entries from Shatwo, White, Sarah, Cautionhot01, Little Light, Gwenpnava, and Richard.

A total of 35 blogs were cited from the 7 entries (excluding the additions made by some of the earlier week entries). They are:

  1. http://www.filipinovoices.com/
    http://manilafoodistas.blogspot.com/
    http://blog.edarevalo.net
    http://delfindjmontano.blogspot.com/
The following blogs got one mention each
Combined with week 1, 2, 3, 4, 5, and 6 entries, we now have a total of 90 writing project participants citing 197 blogs. This is the overall ranking of the blogs mentioned (including additions made by previous week entries), as of today:
  1. http://visitsagada.com/
  2. http://www.filipinovoices.com/
    http://manilafoodistas.blogspot.com/
  3. http://missingcarlo.filblogs.com/
  4. http://delfindjmontano.blogspot.com/
  5. http://www.blogniinday.com/
    http://www.davaodeli.com/
  6. http://www.yougottech.com/
  7. http://marroxas2010.blogspot.com/
    http://www.kopongkopong.com/
  8. http://creativecurio.com/
  9. http://www.gensantos.com/
    http://www.pinoymountaineer.com/

    http://www.thewisdomjournal.com/
    http://workwithria.wordpress.com/
  10. http://www.blissfullydomestic.com/
    http://blog.edarevalo.net
    http://simplemom.net/
    http://www.skelliewag.org/
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 8 or still included in the total The Top 10 Emerging Influential Blogs in 2008.

We still have 6 weekly updates to go.

If you haven't submitted an entry yet, head on to our writing project page on how to join.

Wednesday, June 11, 2008

Three Steps to Spark Marketing Creativity and Launch New Offerings

Almost everyone today is affected by the crisis happening around us, one way or another. As entrepreneurs and marketers, this creates chaos and pressure in making ourselves relevant and or vital within our market's limited and frugal purchasing decisions.

One valuable book I read lately was Lateral Marketing of Philip Kotler and Fernando Trias De Bes.

Lateral Marketing Mind Map (click on the image for bigger view)

In its simplest way, the book challenges readers to use lateral marketing as a compliment to traditional vertical marketing approaches. It was inspired by Edward De Bono's Lateral Thinking method whose six ways include: substitution, combination, inversion, elimination, exaggeration, reordering.

Kotler and Des Bes, in this book, applied the method to traditional vertical marketing thinking to create new offerings and innovations.

How this book captured my attention is its Lateral Marketing framework (as shown in the mind map above). The outcome of the process can be new utility within the same product or service, or a new category, or a new subcategory.

The method requires as Step 1 - the identification of a product or service. For this book summary, I'm picking on the DigitalFilipino.com Club as an example. When I started this in December 2003, I considered it as an experiment in community development monetization. It grew from there.

Step 2 requires to me to choose whether I will focus on creating a lateral displacement or gap at the market level, product level, or at the rest of marketing mix level.
  • Market level focus requires me to focus on elements within a dimension that I've discarded or haven't covered, pick one, and explore that opportunity. This can result to product changes or new uses.
    • need or utility - publish books of club members' knowledge/talents.
    • target - attract start-ups and college students.
    • time - one year to lifetime memberships. Currently thinking of pure online membership.
    • places - school edition or creation of location based membership.
    • situation - birthday gift (access to site with trial membership offer)
    • experiences - e-commerce summit in a hotel to exclusive camps or pure online learning.
  • Product level focus requires removal of one or several elements (usage, packaging, tangible product, brand attributes, purchase) of a product and create gaps.

    The six ways here can also be used at any dimension at the Market level. Again, pick one, and explore that opportunity. Example:
    • Substitution - from face-to-face training to pure online training.
    • Combination - training, mentoring, and funding.
    • Inversion - from open for membership to by-invitation only.
    • Elimination - remove levels to one membership category only.
    • Exaggeration - get unlimited e-business training programs and mentoring access in a year.
    • Reordering - attend a conference and automatically become a member.
  • Marketing Mix level is often chosen if there is no intent to change the market or the product. This can result to a subcategory or innovation in its commercial formula. This is where we apply our current formulas in this area to other existing products or services in which we are not naturally associated with the category we compete in.

    The above six can also be used for each item here. Again, pick one, and explore that opportunity.
    • Pricing - membership without annual fees (one-time membership).
    • Distribution - private label the club site and partner with a recognized e-commerce advocate in that area.
    • Communication - offer membership to business publication subscribers and through event organizers.
Step 3 requires assessment of new product or service idea and choose. There is also a possibility that one needs to adjust the product or service.
  • Find possible setting.
    To carry out pure online training and attract international members, I may be inclined to fully develop my profile site and offer it there. Build more on top of it later.
  • Extract the positive.
    The good thing about it is that I don't have to develop sites per country to replicate the club.
  • Imagining the purchasing process.
    Subscription takes place at the profile site and social networks, forums, and email used for constant communication on progress.
Of courses, whichever I will chose from the above will require developing the idea and concept. Test if possible. Do budget analysis. Prototype and then release it.

In my case, all of this are in perpetual beta that requires continuous idea exploration and adoption.

Thursday, June 05, 2008

Week 6: Top 10 Emerging Influential Blogs for 2008

Here's the sixth week summary of entries and their choices/nomination in The Top 10 Emerging Influential Blogs in 2008. If you haven't submitted an entry yet, head on to our writing project page on how to join.

This effort will not be possible without the support of our sponsors. One of them is www.YESpinoy.com. The company facilitates instant remittances over the Internet using a credit card and Cash remittances through trusted agents. In Hong Kong, YESpinoy accepts cash remittances at any 711 store 24 hours a day. Recipients are issued with a free SMART Money card which is used to withdraw the money at any Philippine ATM.

Week 6 only
For the sixth week, we received a total of 11 entries from Jyao89, Bryanmmx1984, Joey, Dlozarie, Janelleong09, Kat, Cuayo, Dcpanganiban, Glblguy, Kamulo, and Marc.

A total of 32 blogs were cited from the 11 entries (excluding the additions made by some of the earlier week entries). They are:
  1. http://manilafoodistas.blogspot.com/
  2. http://www.blogniinday.com/
    http://joanjoyce.com/blog/
    http://fitzvillafuerte.com/
The following blogs got one mention each
Combined with week 1, 2, 3, 4, and 5 entries, we now have a total of 83 writing project participants citing 184 blogs. This is the overall ranking of the blogs mentioned (including additions made by previous week entries), as of today:
  1. http://visitsagada.com/
  2. http://www.filipinovoices.com/
  3. http://manilafoodistas.blogspot.com/
    http://missingcarlo.filblogs.com/
  4. http://delfindjmontano.blogspot.com/
  5. http://www.blogniinday.com/
    http://www.davaodeli.com/
  6. http://www.yougottech.com/
  7. http://marroxas2010.blogspot.com/
  8. http://www.kopongkopong.com/
    http://creativecurio.com/
  9. http://www.pinoymountaineer.com/
    http://workwithria.wordpress.com/
  10. http://www.gensantos.com/
    http://www.blissfullydomestic.com/
    http://simplemom.net/
    http://www.skelliewag.org/
    http://www.thewisdomjournal.com/
All blogs listed in the previous weeks won't be re-posted unless it gets chosen again by entries submitted in Week 7 or still included in the total The Top 10 Emerging Influential Blogs in 2008.

We still have 7 weekly updates to go.

If you haven't submitted an entry yet, head on to our writing project page on how to join.