Quality versus quantity
In my case, instead of 1000, I always strive to have 100 members goal in everything I get into. This includes my e-commerce community, blog network, students, among others Programs evolved because of changing needs of that 100. Perhaps that figure was also influenced by the Long Tail.
I guess my conviction with that small number is being able to give time and reply to concerns as necessary. I've joined paid membership programs and whenever I don't get a response to an inquiry or concern, I eventually give up. The feeling of being ignored is something I learned a paid member doesn't like. This reminds me of a topic in Malcolm Gladwell's Blink where patients who sued their doctors were more for the reason of being disregarded or the lack of empathy, rather than incompetence.
How to get 100 True Followers, Fans, Members?
There are several ways I've approached this such as:
- Deliberately plugging and invite people to join through a mailing list, social media, or those who opted-in at the club site.
- Time has to be invested in terms of continuously developing what you have to offer. If the product or service that you came up with is needed and of value, prospective new members naturally comes. Constantly finding out what people need is important.
- Campaigns are only step-up when there is something new or of value being offered. Otherwise, time is spent on product development.
It depends on your business model. In my case:
- Earning from membership fees.
- Referral of new members and clients.
- Short-term consulting work to fulfill a need.
- Outsource within the community to avail of reasonable pricing.
- Challenges in running a paid membership site
- Review of the Teaching Sells Program
- Creating Valuable Free Prizes to Boost Success Chances
- The Secret: 13 Years of Freelancing
- 14 Challenges in Staying Remarkable
- Focusing on social objects for success
- Autoresponders - important tool for community development
- Building closer connection through book giving
- Lessons Learned in Launching and Operating a Membership Only Site