Promoting a writing project

Idea for writing project promotion - mind map

Promoting a writing project nowadays requires more promotion efforts than usual. This is partly attributed to numerous developments happening online and offline where becoming prioritized is a major challenge. This is especially true if a writing project intends to attract a global audience and the blog starting it is unknown to the majority.

For the Top 10 Emerging Influential Blogs writing project, I have the following activities in mind. Some of them are already in motion while the others are on its way:

• Submit to social news site (Digg, Del.icio.us, StumbleUpon) with the intent of spreading the word. The key to success in this area is getting more folks to do the same.
  
  
• Advertising is one way of getting attention from target participants. I am using Entrecard and Google AdWords for this purpose. So far, some of the entries received were through it. I still have to see Google AdWords conversion performance.
  
  
• Giveaways are also an important attraction to any writing project. For now, 10 winners of US$100 each was created for entries who submits an entry citing 10 qualified blogs. Giving entrecard credits and e-book is another tactic I'm planning to offer in the weeks to come.
  
  
• Updates about the writing project are now done on a weekly basis showing a summary of entries and blogs cited. Creating an entry masterlist and blogs cited masterlist are items I intend to post online this coming week.
  
  
• Announcing the writing project and its summary is currently done through Twitter. A big chunk of entries outside of the Philippines came through this medium. I will be posting the writing project updates in our Yahoo Groups this week.
  
  
• Interact with fellow bloggers by visiting various blogs is something that I make time for once to twice a week. Sending email to fellow bloggers is also something that I make time for once a week.
  
  
• Events can help boost writing project participation. Last year, entries were dwindling in the latter weeks but upon announcement of an eyeball event, there was a surge of entries. Tying it up to a conference is also another option to ensure maximum exposure of club members.

There are more ideas coming in that I haven't included in that mind map yet. However, I will update this soon once I've executed all the ideas above and be ready to share newer ones.

Additional suggestions are more than welcome too. Cheers!