Wednesday, January 31, 2007

Drafting the iBlog3 program

We are happy that bloggers are volunteering in speaking or moderating at iBlog3: the 3rd Philippine Blogging Summit. As always, the event's objective is to spread the word about blogging where majority of our attendees are newbies in the blogosphere. This event is organized by the University of the Philippines Internet Society Program (UP-ISP).

We are aiming for 300 newbies and professional bloggers to attend this FREE event on April 13 and 14 at the University of the Philippines College of Law, Diliman, Quezon City. Final info shall be posted in the official website shortly.

Tentative program as follows: (subject to change of course)

April 13

Morning: Newbies track

9:00-9:15 Opening remarks
9:15 - 9:30 Keynote (VIP)
9:30-10:00 Blogging for Newbies (Chris Haravata)
10:00 - 10:30 Do's and Don'ts of Personal Blogging (Lauren Dado)

10-30 - 10:45 Break

10:45 - 11: 10 Personal Blogging Success Story (Noemi Lardizabal Dado)
11:10 - 11:30 Unlocking your creative blogging potential (Marcelle Fabie)
11:30 - 12:00 What every business person should know about blogging (Arelle Valla)

12:00 - 1:00 Lunch

1:00 - 1:15 Building Communities: One Blog at a Time. The E-Games Experience (Jaime Enrique Y. Gonzalez, CEO, IPVG)

Art & Literary Track
1:15 - 1:40 Injecting humor in blogging (Anton De Leon)
1:40 - 2:20 Blogging as alternative publishing for comic book creators (Jonas Diego)
2:20 - 2:40 Photo Blogging (Anton Diaz)
2:40 -3:10 Literary Blogging Experience, Observations, and Trends (Dean Alfar)

3:10 - 3:30 Break

Legal Track
3:30 - 4:00 Philippine Libel Law and its implications on blogging
4:00 - 4:30 Bloggers Code of Ethics (Emerson Banez)
4:30 - 5:00 Blogging and Copyright Law (Atty. Jaime Soriano)

5:00 - 8:00 Raffle, Bloggers Networking, Cocktails

April 14

Blogging for Newbies
9:00 - 9:30 Abraham Olandres: Blogging Success Story (Philippines' Most Read Blogger)
9:30 - 9:45 Sponsor slot
9:45 - 10:15 Philippine Politics and the Blogosphere (Manuel L. Quezon III)

10:15 to 10:45 Break

10:45 to 12:00 noon Blogging Trends Panel (Moderator: Janette Toral)
(Several panel members were invited. Confirmed to date is Wilson Chua of eRadioPortal.)

12:00 - 1:00 Lunch

1:00 to 1:15 Sponsor Talk

Blogging and Journalism
1:15 - 1:40 Blogging and Investigative Journalism (Alecks Pabico of PCIJ)
1:40 - 2:00 Blogging as Mainstream Media (Angelo Racoma of the Blog Herald)
2:00 - 2:20 TV Journalism and Blogging (Malou Mangahas of GMA Network)
2:20- 240 Panel Discussion (Moderated by Rachel Khan)

2:40 - 3:00 Break

Professional Blogging Panel
3:00 - 3:30 Blogging for advancing one's career (Marc Hil Macalua)
3:30 - 4:00 Professional blogging (Jayvee Fernandez)
4:00 - 4:30 Increasing blog popularity (Gail Dela Cruz - Villanueva)
4:30 - 5:00 Raffle, group picture, networking

Please email me at jtoral(at) should you be interested in suggesting topics and speaking or moderating. As much as possible, we are aiming to have a good balance between male and female speakers. Your suggestions on resource persons will be very much appreciated.
Thank you.

Tuesday, January 30, 2007

Roll-out: Advertising Revenue Program for Club Members

Our advertising revenue program for club members just began its roll-out yesterday. There are now three club members in the roster, who are also bloggers, joined and began receiving assignments. Advertisers are now coming in as well that pressured me to start it earlier than February 1.

At this early state and in discussion with advertisers and bloggers (who are all club members), I already learned the following:
  • Getting advertisers to start with US$100 as a budget is not so bad after all. Risk is small, it won't hurt much if it fails.
  • Trust and belief in the community is important. Our club members/bloggers who joined the program have much to work on but giving them that chance matters a lot.
  • Mentoring is a must. One can't just give the assignment and let them be. Advise must be given regularly on how they can further improve their blog, increase readership base, and get more advertisement revenues in.
  • I think each blogger is accountable for their own blog and have every right to decide on what to do with it and how to go about things. Not be bothered by a-b-c-d lists of sort.
  • Be competitive. Actually, not to compete with others but with oneself. Always outperform your past accomplishment, whenever possible. Be happy with every improvement, no matter how small, and still pursue in getting better.

I'll be organizing club members meeting in Manila, Cebu, Davao, Cagayan De Oro, Legaspi, and Bohol to spread the word on this one this February. Will post the details soon in our club members blog.

Monday, January 29, 2007

Hitting Google PageRank 4 in 6 weeks

Earlier on, I was so elated with the idea that my Ituloy AngSulong entry hit Google PageRank 4 in less than 3 months. Only now that I realized, there is more reason to be happy.

The DigitalFilipino Web Awards site just hit Google PageRank 4 in just six weeks. This site only started last December 16, 2006.


Starting an online business

I recently re-launched the Women in Web, Wireless, and Outsourcing blog and invited friends and female club members to contribute. This is one blog project where I hope to get enough folks to blog in it, generate traffic, and earn at the same time.

Joan Piñon, site owner of My Little Baker, made her first post on "Owning a piece of the Web". It is about her story of taking the plunge in setting up her online business.

I encourage you to check it out and give her moral support as we need more entrepreneurs in this country. Her experience can also be most encouraging to educators, as Joan is also a teacher.

As for my story, here are some posts that you can check out:

How about you? How did you get started with your online business and started earning online? If you have an "about" story in your website that details it or blog post that gives a bit of a history, I hope you can share the link and get others inspired too.

Saturday, January 27, 2007

The Blog Parteeh After Glow

My sincerest congratulations to the organizers of the Blog Parteeh (), especially to Abraham, for a successful event. Cheers to AJ for bagging the major prize. You are so lucky dude!

Special thanks to all the sponsors who provided the resources to make the event happen. Sorry guys if we were not able to listen to you well during your presentations as most of us hardly catched up with each other lately and there are a lot of matters to discuss.

I'm so glad to meet the very thoughtful Pierre. As far as my original agenda is concern, I find myself able to achieve the following and more:

  1. Several bloggers committed to help me promote my Cyberfair campaign and Web Awards and gave them copies of the Philippine Internet Review: 10 Years of Internet History (1994-2004). (abangan ko yung plug ha!)

  2. I was able to catch up with Club Member Mike Abundo about his membership and our advertising revenue program for club members. I also hope that Elymar will sign up as a club member na.
  3. I was able to talk to several bloggers (too many to mention) about speaking or panel moderating at iBlog3: The 3rd Philippine Blogging Summit. Anyone interested can check this out for possible topics and e-mail me at jtoral at on or before January 31 as I badly need to finalize this already.
  4. I was able to catch up with Migs and agreed to pursue our collaborative work with the Philippine Internet Review online. He'll be co-blogging there soon. (yehey!!!)
  5. Catched up with Aileen and posted my announcement of finding a suitable Valentine's Day date for her. Boys, apply na!
  6. Marc, who is also a club member, couldn't make it to Manila so will keep on reading his daddy adventures online.
  7. I was able to meet several Ituloy AngSulong participants but never got the chance to sit down and share experiences.

Many thanks GMA New Media for the ride home and look forward in collaborating with you.

Can't get enough? Here's more coverage from all those who attended the Blog Parteeh!

On a mega-request note, hope you can help me disseminate the word on this upcoming Blogging 101 Workshop book. Cheers!

98 Percent Rule

Last Wednesday, I availed of the Birthday Month discount that Fully Booked (bookstore) gives to its cardholders. This entitled me to a 40% discount for cash and 35% for credit card on any imported item sold in the bookstore. It was a toss-up between Moleskin notebooks (available in Fully Booked Rockwell) or traditional books. As my Author's Avenue Leatherbound Journal still sufficient, I availed of traditional books instead.

The book that caught my attention is Chris Anderson's "The Long Tail". (It seems that the Amazon link to the book version I have is not available in their site right now. Oh well..)

As I started reading it yesterday, I realized that the right materials are coming up for further enhancing my Blogging 101 Workshop (blogging101workshop) book project that is coming out this April 10.

The Introduction portion of the book discussed the 98 percent rule. Upon reading it, I now enjoy giving a pop quiz to friends like this. " is known for having a huge listing of book titles. In your estimate, at least how many of the titles there has one unit sale per quarter?"

As I spend nearly one hundred thousand pesos in bookstores last year (according to my customer loyalty cards in 3 bookstores), that question really intrigued me and made me guest of no more than 80%.

It shocked me that the answer turned out as 98%. That means, if my book sells one piece per quarter, that is normal. That is because of unlimited choices available today and where markets are further segmented. This means that perhaps my books are not within the taste range of attendees but it caters to a niche segment who may find specific value in the work I do. The more content or product selections you have, the more segments you can accommodate.

So we are now living in an age where bestsellers are not the one that really rules. The Long Tail talks about a situation where all of us are offered with unlimited choices, as everything becomes available to everyone. Service providers who offer products or services that intends to empower the small players (like Google AdSense - although Google has grown big already) may find themselves equally profitable and even more powerful than a handful of big ad networks.

This means that if you want to succeed, like in the case of blogging, having collective strength will allow you to compete fiercely with mainstream big players. A classic example here are blogging networks like PinoyTech Blog versus Inquirer as a source of technology development information. Instead of journalists, traditional consumers and technology connectors are the ones supplying the content and analyzing industry developments.

With that example, if used as an inspiration, I can revive a blog like W3O and have more chances of success, by getting more female players (mostly from the club member roster), developing them into professional bloggers, involved in the process. This time, not just contributors pro-bono, but actually compensating them for it. I'm trying to push this further as I inquire the possibility of getting the Philippine channel in CitizenBay. With an advertising program being established, perhaps this can work.

Friday, January 26, 2007

Creating a Family Tree with Geni

I just tried Geni as a tool to create one's family tree. It is a great site and can be reflective too as you get to analyze the developments in your family.

It is amazing to see that despite the fact you regulary catch up during annual reunions, you hardly know much about your relatives.

Geni is a useful tool in solving the problem of genealogy, or how everyone is related. Each person added in the tree can also invite others, and the cycle continues. Your tree will continue to grow as relatives invite other relatives.

Each family member has a profile which can be viewed by clicking their name in the tree. This helps family members learn more about each other and stay in touch. Family members can also share information and work together to build profiles for common ancestors.

Geni was founded by former executives and early employees of PayPal, Yahoo! Groups, Ebay, and Tribe.

Thursday, January 25, 2007

Get a Philippine Internet Review at the Blog Parteeh

I just got an e-mail that I'm already approved to attend the Blog Parteeh! ()

I plan to bring copies of the Philippine Internet Review (1994-2004) and give it to those who'll be able to do any of the following:
To ensure proper count, please post a comment here with a link to your blog entry. Only one copy of the Philippine Internet Review (1994-2004) per person. Thanks!

Saturday, January 20, 2007

Ten reasons why I wanna Blog Parteeh!

Abe Olandres is organizing a Blog Parteeh! 2007. It is the largest blogger meet-up ever organized by bloggers for bloggers.

This will be on January 27, 2007 from 2 pm to 8 pm at the 6th Floor (Poolside Area) Classica Tower 2 Condominium HV dela Costa St., Salcedo Village,Makati City 1200

I have a clear agenda on why I want to be there. This includes:
  1. Talk to bloggers, educators, and site owners to seek for help in promoting the Philippine Schools Cyberfair 2007 (sample blog plug) and DigitalFilipino Web Awards.
  2. Catch up with club members about our advertising revenue program for bloggers and site owners.
  3. Catch up with Abe, Angelo, and other bloggers about speaking and moderating at iBlog3 to help out in getting more newbies and non-bloggers into blogging.
  4. Talk to Aileen about forthcoming activities and her plans. (show up wearing the necklace she gave as a gift from Indonesia)
  5. Talk to Migs about Philippine Internet Review book 2.
  6. Catch up with Marc and check out if he brought pictures of his well-beloved baby that he often blogs about.
  7. Catch up with Noemi about the Weight loss competition by Fitness First and how is her experience with it so far. I've been actually considering to sign up with Fitness First for quite sometime now but never got to do it.
  8. Catch up with Anton and inquire about his next food trip.
  9. Catch up with bloggers who joined Ituloy AngSulong and exchange survival experience.
  10. If there's a demand for it, I might even bring my fortune reading kit.

Congrats Abe and to all the organizers of Blog Parteeh 2007!!!

Event Sponsors are:
Migs Paraz, MyJournal Philippines, FeedText, Inc., A Bugged Life, The Blog Herald, b5media blog network, About My Recovery, Pinoy.Tech.Blog, Sheero Media Solutions, Enthropia, Inc., Krispy Kreme Philippines, GMA New Media, Awesome Philippines,, Bouncing Red Ball

Event Donors are: Bo Sanchez, Marc Javellana, Bubba Gump, e-YellowPages, Adobe User Group - Philippines, Microwarehouse Inc.,, Google Philippines, Hinge Inquirer Publications

Technorati tag:

Thursday, January 11, 2007

Coping with blogging addiction

In my Sun.Star column today, I decided to share my blogging addiction as I joined an SEO competition. My Ituloy AngSulong entry is really eating a lot of my time lately and decided to face it by improvising a tool that will allow me to monitor my responsibilities. This way, I could prioritize first what I have to do then get on things that I want to do later on.

For me, it is an experiment and try to learn, gain experience as much as I can. Although there were shining moments in it too.

So far, I'm able to manage the blogging impulse by directing my attention by building my job listings blog, creating a whole new blog reading list, revenue generation program for club members, prepare for iBlog3: The 3rd Philippine Blogging Summit, and recording on my spreadsheet every task done.

Wish me luck!

Saturday, January 06, 2007

Wallets and me

When I was younger, wallets are kinda status symbol. The nicer wallet you have, the cooler you are. As I got older, I became practical and more simple about it. I think having a very nice leather wallet only puts you into risk and false assumption that you have lots in there. Unless of course, one's intent is to show off, which I find others simply do.
I use envelopes and recently a plastic and transparent wallet that is a giveaway by Best Food. The simpler the better, I guess.