Monday, December 31, 2007

Focusing on social objects for success

Hugh Macleod made an interesting post today on "social objects for beginners". He referred to social objects as the reason why people talk to each other. Learning and reflecting about it made me realize that social objects have played an important role in my growth.

Here are some social objects that got me talking to other people:
Whenever I got asked about possible opportunities in e-commerce, I normally advise the entrepreneur to focus on things where he or she finds a need and has expertise in it. Need arises during our "conversation" with people who tells us that they are interested in availing in case it becomes available.

If the product or service delivers and customers are actively using it, then it becomes a powerful social object where users, if they know each other, are able to build a relationship with each other because of it. An example of this are some of my community members who end up working together, partner in a business, provide business support, or even develop a personal relationship.

I believe that those who eventually fail are the ones who were unable to sustain and further build that "conversation or relationship" or its premise is based on one's greed (such as some quick-rich schemes) where some of its participants have hurt their credibility in the process.

So if you have a product or service idea to offer and want to assess its viability, whether it has the potential of becoming a powerful social object or not, can give it an initial assessment using this tool. This has served me well.