Thursday, July 12, 2007

Blogger Revenue and Blog Juice

I got the chance to read Old Vic's analysis on blogger revenues and their Alexa ranking inspired by Paula Mooney's blog post about "New List of Blogger, Webmaster, Domainer, Affiliate Marketer (and any other kind of dot com mogul) Salaries as of June 2007".

I got included in the said list after I shared how I make money from blogs and websites.

I have a problem relying on Alexa as its ranking is based on usage of the Alexa toolbar. I have seen bloggers changing their url, using a redirect to Alexa, just to increase their ranking. I was forced to do that in my Ituloy AngSulong blog just to had it registered in MyBlogLog (as it can't process my blog address for it).

I still put a lot of weight in Technorati rankings. Although the recent viral tag campaigns and those who create blog templates or tools may have shoot up their respective Technorati rank, but does not mean that it translates to readers.

Based on Alexa and Technorati, it is amusing that this blog has a good ranking compared to my e-commerce and Internet history sites whose traffic is 2 to 3 times more than this blog.

With that experience, most of the weight put on ad placement fees computation and decisions I made is still 80% heavily influenced by Google PageRank. Ideally, a site with a Google PageRank 4 should pursue having a Blog Juice rating of no less than 4.x too.

Let's take Old Vic's analysis further by looking at Paula Mooney's "New List of Blogger, Webmaster, Domainer, Affiliate Marketer (and any other kind of dot com mogul) Salaries as of June 2007" blog juice where the rating is based on Bloglines subscription, Alexa ranking, Technorati ranking, and inbound links as per Technorati.

Blogs that make more than US$4000 a month are marked with **.

Blog Juice Rank (as of 12th July 2007)

techcrunch.com = 8.8 **
http://www.problogger.net/ = 8.6 **
http://www.shoemoney.com/ = 8.5 **
http://www.copyblogger.com/ = 8.4
http://www.johnchow.com/ = 8.4 **
http://www.stevepavlina.com/ = 8.2 **
http://www.toprankblog.com/ = 8.1

http://www.thesimpledollar.com/ = 7.7
http://www.doshdosh.com/ = 7.6
http://www.getrichslowly.org/ = 7.6
http://www.entrepreneurs-journey.com/ = 7.4 **
http://www.andybeard.eu/ = 7.2
http://labnol.blogspot.com/ = 7.1 **
http://www.liewcf.com/ = 7.1

http://www.connectedinternet.co.uk/ = 6.7 **
http://www.netbusinessblog.com/ = 6.6
http://www.johntp.com/ = 6.3 **
http://www.feverishthoughts.com/ = 6.2 **

http://www.paultan.org/ = 5.6
http://www.chanlilian.net/ = 5.6
http://paulamooney.blogspot.com/ = 5.3
http://www.jimkukral.com/ = 5.3
http://www.tylercruz.com/ = 5.2 **
www.lifelearningtoday.com = 5.2
http://www.courtneytuttle.com/ = 5.1
http://www.garryconn.com/ = 5.1
www.canimakebigmoneyonline.com = 5.1
http://www.osx-e.com/ = 5.0
http://www.leedodd.com/ = 5.0 **
www.thedietdiary.com = 5.0

tips-for-new-bloggers.blogspot.com = 4.9
http://www.gobalakrishnan.com/ = 4.8 **
http://www.menj.org/ = 4.8
http://www.mubinahmed.com/ = 4.8
http://blog.pimentels-photography.com/ = 4.8
www.writersrow.com/deborahng = 4.8
www.geniustypes.com = 4.8
www.derrich.com = 4.8
http://www.sabahan.com/ = 4.7
http://www.5xmom.com/ = 4.7
http://www.momgadget.com/ = 4.7 **
http://www.andy-coates.com/blog = 4.6
digitalfilipino.blogspot.com = 4.5
www.mytwodollars.com = 4.4
http://www.artofmoney.org/ = 4.3
http://www.desinotes.com/= 4.3
www.justmakemoneyonline.com = 4.3
www.realitywired.com = 4.2
www.lookwhatgmanfound.com = 4.2 **
www.toptut.com = 4.1
www.blogtalks.net = 4.1
www.staska.net = 4.0

bloggingsecret.blogspot.com = 3.9
http://www.cashquests.com/ = 3.8
www.dereksemmler.com = 3.7
www.girlstalkinsmack.com = 3.7
www.askdanandjennifer.com = 3.6
munny4hunny.blogspot.com = 3.6
www.theblogworld.net = 3.4
getting-out-of-debt.blogspot.com = 3.3
http://www.gospelrhys.co.uk/ = 3.2
www.adsense-tw.com = 3.0
www.carlpei.com = 3.0
www.jasonberlinsky.com = 3.0 **

ejcooksey.blogspot.com = 2.9
www.erikvossman.com = 2.7
www.buildingmyempire.com = 2.4
www.erinpavlina.com = 2.3 **
www.egonitron.com = 2.3
www.jeffreykishner.com = 2.3
www.sablog.com = 2.2
babelfish.altavista.com = 2.0 **
www.workingnomad.com = 2.0 **
www.mydebtfreegoal.com = 2.0
www.thoughtsfrommylife.com = 2.0

www.stevenaitchison.co.uk = 1.7
www.asktheblogger.com = 1.7
http://www.janemayblogs.com/ = 1.6
http://www.veganmomma.com/ = 1.6
www.swollenpickles.com = 1.6
www.nerdwithswag.com = 1.4
mikesmoneymakingmission.blogspot.com = 1.3
www.netmonetization.com = 1.3
www.theanand.com = 1.2
www.ontora.com = 1.2
grownupgeek.blogspot.com = 1.0 **

findingfinancialpeace.blogspot.com = 0.8
www.nafurai.com = 0.8
skiper.pinoyanswers.com = 0.6
www.aprobloggermom.com = 0.4
www.sabrinasmoneymadness.com = 0.4
10k-challenge.blogspot.com = 0.3
scrappingsahm.blogspot.com = 0.1
www.demp.se = 0.1

Conclusion: (let me think about it further but I encourage you to share your thoughts)