Tuesday, April 17, 2007

Planning for international book release

I was making final coordination last week for iBlog3 during my short break in Australia. The Internet truly is empowering as it allows us to be productive wherever we are. While wrapping up the final touches for my upcoming blogging book project, the idea of going for international release struck me rather than just be contented of having it published in the Philippines.

Australia became an option as there are online services for writers there that includes ISBN registration and release in their bookstores. One company I'm looking at is BookPal. There are several sites in the US also doing the same such as Lulu and iUniverse.

Taking an international path challenges the whole pricing aspect of the book as US$2 wouldn't do it to cover the cost. International blogging books, where I'll be competing with, has a price range of 8.99 to 9.99 (that is in US dollars or UK pounds).

The beauty of it also is that one does not have to print one thousand copies in one run. I could just print an initial 200 copies for club members and those who availed of our free copy promo (which I have to expand to Australia and US once I fix the printing and distribution issue). Get a few more printed just to have items on stock in three target destinations which in this case are Australia, US, and the Philippines.

In the Philippines, I'm still scouting for a print-on-demand entity that could accommodate self-publishers.

This is one challenge that I'm looking forward to invest and learn, whether it succeeds or fail. Wish me luck!