Saturday, April 14, 2007

iBlog3: Day 2

The 2nd day of iBlog3: the 3rd Philippine Blogging Summit had a lot of content packed info that included: (You can also watch the day 2 webcast: 1, 2, 3)

Abraham Olandres (handout), the Philippines most popular blogger, shared his site as a case study. His site currently earns five income (US$) figures per month. His blogging success tip includes focusing on niche, be consistent, be different (talk louder), communicate or socialize with other bloggers and their readers, and strategize. It is amazing to see how his first stint in iBlog Summit contributed in strategizing his blog direction.

Anton Diaz (handout) shared his blogging success tips that includes treating a blogging adventure as a marathon where burning passion and desire is consistent, smart photo-blogging skills, and uniquely creative content. He blogs like writing his autobiography, taking photos of important landmarks in Manila to compare it in the future, and his advocacy which is promoting the various islands. He also gave a list of wrong reasons for blogging, SEO tactics, ten commandments of blogging, writing content that is viral of nature.

Manuel L. Quezon III (handout) expressed his desire to hopefully see more Filipino political bloggers that are not affiliated with any politician or working in the media. He also emphasized that each blogger has a leadership role to take on. He encourages bloggers to ask and answer the question as to why are we still here in this situation? Politics is a human activity and personalities/issues are always involved. It is finding out what people are thinking, what matters to them, concerns, venting, and observations. He encourages Filipinos to be a fighter.

Wilson Chua of eRadioPortal (handout) shared his personal visionary trend on podcast growth. He affirms that podcast increases a website popularity. Two important drivers as well includes time shifting advantage where people can listen from different time zones and portable as content can be consume wherever. Media companies are also using podcast as a tool to combat pirates.

Aileen Apolo of Google discussed the growing trends in the market today and why all of us should consider it seriously in planning our programs in the market.

Norman Agatep of Euro 4D enlightened the audience about how bloggers are considered as prosumers or influential consumers. Bloggers are referred to as bees or trendspreaders.

Alecks Pabico (handout) shared that PCIJ celebrated 2nd anniversary of its online blog presence early April. He participated during the 1st iBlog when the PCIJ blog just started then. Right now, the publication considers itself niching in multimedia investigative journalism. Alecks believes that text-centric journalism will say goodbye soon.

J Angelo Racoma (handout) showed how social news link to mainstream media and even to blogs (and vice versa). Trust plays an important role for social news to work. My sincerest thanks to Angelo also as he was not feeling very well at that time but still took time to attend the event.

Malou Mangahas believes that blogging is a new breed of journalism and shared the GMA TV Network's growing experience and experiment with blogging. Malou believes that TV networks can't ignore blogs and the opportunity to engage with avid readers and followers. Despite embracing blogs, the team has to embrace the same code of ethics or rules to be followed.

(Cheers to Rachel Khan for making time to moderate the said panel)

Marc Macalua (handout) shared tips on how blogging can be used to advance one's career. It is interesting to note also how iBlog2 (last year) played a role in Marc's personal career as his boss offered him a great position after the event.

Jayvee Fernandez, in his very lively way, shared some tips on how can one join a blogging network, revenue opportunities for a blog, and tips on becoming a professional blogger.

Gail De la Cruz - Villanueva (handout) shared blog promotion techniques that every blogger should note of.
Here are some of the event coverage as well for Day 2:

It was quite tough updating the coverage part as Technorati (search for iBlog3) seem not to be updating since the morning of Day 2. Good thing that the coverage points to other blogs and had comments that allowed me to see more. Thanks again everyone for making iBlog3: the 3rd Philippine Blogging Summit a worthwhile event.

Profuse thanks to the iBlog3 sponsors for making this event possible. Major sponsors are IPVG and Globe. Minor sponsors Google and Yehey. The same goes to webcast sponsor eRadioPortal, name badge sponsor Alfox Computer Center, and web host Ploghost.