Blue Ocean Strategy

Very rare do I find a book that is able to grab one's attention and encourage the reader to finish it till the end. One of the best book I've read to date is Blue Ocean Strategy (How to Create Uncontested Market Space and Make the Competition Irrelevant) written by W. Chan Kim and Renee Mauborgne.

The book intrigued me as it challenges some of the principles espoused by Michael Porter in his book Competitive Strategy and Competitive Advantage.

Making work and reach where it is today is heavily inspired by the books I've read and people I met. Will share more insight in future posts. Here are some of the books that have been most interesting:



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