ePLDT ContentDev wins in Sony Ericsson Code-to-Cash competition

ePLDT ContentDev was declared one of the top three winners worldwide of the recent Sony Ericsson Code-to-Cash competition. The contest involved creating the leanest, coolest and most practical application for the new Sony Ericsson P800 Smartphone.

ePLDT's ContentDev's entry was an original interactive fiction game titled "Aramith's Quest: The Summoning." As Aramith, Captain of the Guards of Algeron, the land of the Humans, the player's quest is to solve the murder of the King. "Aramith's Quest" features hand-rendered art, compelling text and dialogue, and multiple puzzles.

"It brings back memories from the good old Infocom [a 1980s US-based gaming studio that specialized in interactive fiction] adventures with a solid storyline and great characters, but also manages to enhance the game experience and add nice-looking graphics," the Sony Ericsson P800 Application Proclamation web site said.

As winner, ePLDT ContentDev will receive a professional development workstation from IBM valued at US$3,000.00. The team will also get US$2000 of development tools and hardware. The application, along with the two other winning entries from Germany and Russia will be featured on Handango, the world's leading publisher of mobile software. Following final quality tests, "Aramith's Quest" will also be in the P800 Application CD included with all commercial P800 phones.

The "Aramith's Quest" team is composed of Elmer Andes, Rick Emerson Ong, Anton Gustilo, Debbie Uy and Leomar Valiao.

"Considering this is our first foray into wireless gaming development, we are quite pleased as this immediately creates global opportunities for the group." Buddy del Rosario, ePLDT ContentDev head said.

One of ePLDT ContentDev group's previously honored projects is the PLDT web site, which AsiaMoney magazine named best corporate web site in 2002. The group specializes in web and wireless applications design and development, among others.

For the Code-to-Cash contest, a panel of product development, engineering, marketing and applications specialists from Sony Ericsson judged all entries on the criteria of innovativeness, practicality, usability and coolness.

The winners were announced on Jan. 10, 2003.


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